for a Strategic Plan
Inroduction – executive
Few lines about the plan, goals, time frames,
The company –
brief description of the company conducting
Mission statement –
Mission statement of the company coining what the
company tries to accomplish.
SWOT analysis –
Strengths, weaknesses, opportunities and threats
of the business.
The goals the business aims to achieve in a given
KPI's – Key Performance
Set performance measurement criteria to assess
Market needs and trends. Conclusion should be reached to prove that
market needs are growing.
Industry analysis –
Brief summary about your sector.
Local Competition analysis –
Include a brief summary about local competitive
businesses and their potentials emphasizing the competitive advantages of each
Brief summary of competing imported goods or
services ( if any ) and their competitive advantages.
Threats from alternative goods
or services –
Check if there are alternatives to the goods or
services the business is offering in the market and what is the extent of that
Marketing Plan –
How marketing targets are to be achieved.
Marketing Tools –
Brief mention of any special marketing tools to
be used and the cost involved.
Available man power, their numbers, roles and
Operations Plan –
Here, a Gantt Chart is built to show each task
and sub-task is executed over time.
Financial Projections –
Sales, profits, costs etc.. by month.
In a few lines summarize the whole plan and
emphasize certain aspects which may raise questions.